The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#BeFearless
Agency: Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client: Samsung Electronics Category: Use of Technology / Physical Product & Mobile Integration
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
THE BULLETPEN
Agency: McCann Worldgroup / Bogotá
Client: MINISTRY OF NATIONAL EDUCATION Category: Reputation Management
Mountain Dew Green Label MCN
Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd. Category: Branding / Brand Books / Identity Guidelines
Unknowns
Agency: Grey / New York + Townhouse / New York
Client: Canon Category: Ambient / Live Events
3 Pretty Playful Minutes
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher Argentina Category: Craft / Illustration - Single or Campaign
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Online Films & Video / Short Form - Single
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
VR Power Trainer
Agency: R/GA / Buenos Aires
Client: PowerChair Football Argentina Category: Ambient / Immersive / Virtual Reality (VR)
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica
Client: Tostitos Category: Integrated Campaign
The Conscious Crossing
Agency: Clemenger BBDO / Wellington + Flare / Wellington
Client: KiwiRail Category: Innovation in Design / Immersive Design
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Brand Voice
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client: P&G / Coty Category: Brand Voice
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Physical Product
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client: National Parks Service + Google Category: Websites
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Events & Experiential
"DUEL"
Agency: Technicolor / Burbank
Client: Audi USA Category: Craft - Sound Design / Sound Design - Single
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International Category: Craft / Photography - Single or Campaign
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in UX / UI / Single Channel
THE EYE BALL
Agency: Design Army / Washington D.C.
Client: Georgetown Optician Category: Craft / Art Direction - Single or Series
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo
Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series
Ghost in the Machine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
A Raisin in the Sun
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
It's What's Happening: #InMemoriam
Agency: Global Brand & Creative Studio / San Francisco
Client: Twitter Category: Craft / Photography - Single or Series
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
HRC 2016 Annual Report
Agency: Design Army / Washington D.C.
Client: HUMAN RIGHTS CAMPAIGN Category: Branding / Annual Reports & Corporate Sustainability Reports
The Maestro
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Craft - Use of Original Music / Use of Original Music - Single
Da Da Ding
Agency: Wieden+Kennedy / Delhi
Client: Nike, India Category: Craft - Use of Original Music / Use of Original Music - Single
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Architecture Enhancement
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF Category: Online Films & Video / Short Form - Campaign
Tribeca Film ReActor
Agency: J. Walter Thompson / New York
Client: Tribeca Film Institute Category: User Activation
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Immersive / Environmental / Indoor Spaces
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Immersive / Environmental / Indoor Spaces
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Music Videos
Pixel Live Wallpapers
Agency: B-Reel / Los Angeles
Client: Google Category: Innovation in Design / Digital Design
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco
Client: The Hunting Ground C/O Chain Camera Pictures Category: Under 100K Budget
EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Award:
2017 Intellectual Property Bronze Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Digital Product
Annual ID:
OS_IP17009B
Award:
2017 Mobile Bronze Pencil
Agency:
Cheil Worldwide / Seoul + Cheil Germany / Frankfurt + Cheil MEA / Dubai + Cheil Russia / Moscow
Client:
Samsung Electronics
Title:
#BeFearless
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17020B
Award:
2017 Mobile Bronze Pencil
Agency:
Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO17021B
Award:
2017 Public Relations Bronze Pencil
Agency:
McCann Worldgroup / Bogotá
Client:
MINISTRY OF NATIONAL EDUCATION
Title:
THE BULLETPEN
Category:
Reputation Management
Annual ID:
OS_PR17021B
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client:
Mountain Dew
Title:
Mountain Dew Green Label MCN
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17006B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17029B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Annual ID:
OS_PO17030B
Award:
2017 Design Bronze Pencil
Agency:
Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Annual ID:
OS_DE17005B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
Grey / New York + Townhouse / New York
Client:
Canon
Title:
Unknowns
Category:
Ambient / Live Events
Annual ID:
OS_DI17016B
Award:
2017 Direct Marketing Bronze Pencil
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
FlyBabies
Category:
Ambient / Live Events
Annual ID:
OS_DI17017B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher Argentina
Title:
3 Pretty Playful Minutes
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO17050B
Award:
2017 Film Bronze Pencil
Agency:
72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17032B
Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17033B
Award:
2017 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17034B
Award:
2017 Interactive Bronze Pencil
Agency:
R/GA / Buenos Aires
Client:
PowerChair Football Argentina
Title:
VR Power Trainer
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17013B
Award:
2017 Public Relations Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Anonymous Content / Los Angeles + Stitch / Santa Monica + Lime Studios / Santa Monica
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Campaign
Annual ID:
OS_PR17027B
Award:
2017 Design Bronze Pencil
Agency:
Clemenger BBDO / Wellington + Flare / Wellington
Client:
KiwiRail
Title:
The Conscious Crossing
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17090B
Award:
2017 Public Relations Bronze Pencil
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Brand Voice
Annual ID:
OS_PR17016B
Award:
2017 Public Relations Bronze Pencil
Agency:
FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client:
Ster-Kinekor
Title:
#OpenEyes
Category:
Brand Voice
Annual ID:
OS_PR17017B
Award:
2017 Public Relations Bronze Pencil
Agency:
Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client:
P&G / Coty
Title:
Coverboy
Category:
Brand Voice
Annual ID:
OS_PR17018B
Award:
2017 Intellectual Property Bronze Pencil
Agency:
Anomaly / New York
Client:
hmbldt
Title:
hmbldt
Category:
Physical Product
Annual ID:
OS_IP17005B
Award:
2017 Intellectual Property Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Physical Product
Annual ID:
OS_IP17006B
Award:
2017 Interactive Bronze Pencil
Agency:
Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City + Kaitlyn Aurelia Smith / Los Angeles
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Websites
Annual ID:
OS_IN17003B
Award:
2017 Interactive Bronze Pencil
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Websites
Annual ID:
OS_IN17004B
Award:
2017 Public Relations Bronze Pencil
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Events & Experiential
Annual ID:
OS_PR17009B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Technicolor / Burbank
Client:
Audi USA
Title:
"DUEL"
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17030B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Ogilvy / Germany
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17052B
Award:
2017 UX / UI Bronze Pencil
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17019B
Award:
2017 Design Bronze Pencil
Agency:
Design Army / Washington D.C.
Client:
Georgetown Optician
Title:
THE EYE BALL
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17067B
Award:
2017 Design Bronze Pencil
Agency:
Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo
Client:
ISSEY MIYAKE INC.
Title:
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE17068B
Award:
2017 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Ghost in the Machine
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17026B
Award:
2017 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
A Raisin in the Sun
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17027B
Award:
2017 Design Bronze Pencil
Agency:
Global Brand & Creative Studio / San Francisco
Client:
Twitter
Title:
It's What's Happening: #InMemoriam
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17073B
Award:
2017 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE17074B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17044B
Award:
2017 Design Bronze Pencil
Agency:
Design Army / Washington D.C.
Client:
HUMAN RIGHTS CAMPAIGN
Title:
HRC 2016 Annual Report
Category:
Branding / Annual Reports & Corporate Sustainability Reports
Annual ID:
OS_DE17006B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
The Maestro
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17033B
Award:
2017 Moving Image Craft Bronze Pencil
Agency:
Wieden+Kennedy / Delhi
Client:
Nike, India
Title:
Da Da Ding
Category:
Craft - Use of Original Music / Use of Original Music - Single
Annual ID:
OS_MI17034B
Award:
2017 Responsive Environments Bronze Pencil
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Architecture Enhancement
Annual ID:
OS_RE17003B
Award:
2017 Film Bronze Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI17037B
Award:
2017 Responsive Environments Bronze Pencil
Agency:
J. Walter Thompson / New York
Client:
Tribeca Film Institute
Title:
Tribeca Film ReActor
Category:
User Activation
Annual ID:
OS_RE17004B
Award:
2017 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
Okayama Destination Campaign
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17053B
Award:
2017 Design Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17054B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Annual ID:
OS_BE17019B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
FancyShot/VersusPictures/GreatGuns
Client:
Leningrad
Title:
Kolshik
Category:
Music Videos
Annual ID:
OS_BE17020B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Morton Salt
Title:
The One Moment
Category:
Music Videos
Annual ID:
OS_BE17021B
Award:
2017 Design Bronze Pencil
Agency:
B-Reel / Los Angeles
Client:
Google
Title:
Pixel Live Wallpapers
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17088B
Award:
2017 Film Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Under 100K Budget
Annual ID:
OS_FI17043B
Award:
2017 Film Bronze Pencil
Agency:
The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Embarazados
Category:
Under 100K Budget
Annual ID:
OS_FI17044B
Award:
2017 Social Media Bronze Pencil
Agency:
BBDO / New York
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Annual ID:
OS_SM17033B
